If your business wants to connect with foothill residents ages 50 and up, we think you’ll agree that Friends and Neighbors Magazine is simply the best choice. Our full-color quarterly – published in mid-March, June, September and December –  is top quality, with great writing, eye-catching ad design, and a very direct and meaningful connection to local seniors. We now distribute 16,000 quarterly copies at more than 400 locations, with an estimated readership of more than 40,000.

1) FAN is the region’s only magazine focused on issues affecting seniors, Boomers and their families. Nearly half of Tuolumne County residents are 50 or older, and nearly 30 percent are 60-plus. Slightly more than 30 percent of Calaveras County’s residents are 60 or older. In both counties, there’s a huge projected increase in the senior population over the next 10 years.

2) FAN is a highly readable, information-packed resource with a long shelf life. Our glossy full-color ads offer lasting value compared to newspaper ads that run for a single day. Advertisers’ names and contact information also run on this information-packed website;  1/3-page or larger magazine ads also receive a free click-through display ad on the FAN site for the full contract term.

3) Readership is estimated conservatively at 40,000, according to magazine industry standards. Research also shows that per-copy readership is 6 to 7 times higher  in public places like doctor’s offices and retail and service locations. That’s where we place the majority of copies. FAN is now distributed at 420 sites in Tuolumne and Calaveras counties (including senior agencies, medical offices, libraries and other sites), and by mail to subscribers.

4) Our ads are competitively priced, with a 15% discount for one-year contract. We are now accepting ads for our  Spring 2012 Issue, distributed in mid-March;  Feb. 1 is the deadline to sign contracts and submit artwork. Need an ad designed? It’s fast and affordable through our partner firm, Columbine Designs of Sonora.

For Rates: Call (209) 536-1755 or email ads@seniorfan.com

Demographics

Tuolumne and Calaveras counties have a combined population of nearly 102,000.

More than half of foothills’ residents are 45 or older, and more than 30% are 60 or older.

That’s a huge customer base.

FAN connects with these seniors and their families in a direct and meaningful way.

In fact, distribution has grown by 60% since 2008.

Shouldn’t your business be advertising in FAN?

Testimonials

Our ad in Friends and Neighbors Magazine has proven to be one of the best ways to reach those willing to “make a difference” through charitable giving in Tuolumne County. We strongly believe this magazine connects us directly with our target audience. ~ Jim Johnson, President, Sonora Area Foundation

With scarce ad dollars available, we look for media sources that provide visibility, quality, and results. FAN Magazine has far exceeded all our expectations. Pauline White, Area 12 Agency on Aging

We like being associated with a magazine that provides quality journalism, stories that are interesting, provocative, and useful to our community. ~ Bob Hoyt, Hohne & Hoyt CPAs

This magazine is very high quality and appeals to such a wide variety of age groups and backgrounds. It reaches a huge market and continually grows by incorporating new ideas. I’m a believer in print advertising, but I’m very selective where I choose to spend my advertising dollars. Because of this, FAN Magazine is at the top of my list to keep my name out there. ~ Marianne Ringen, Ameriprise Financial

As our business has grown, we have tried many different types of media advertising, including newspaper, radio, direct mail, etc. Friends and Neighbors Magazine has really delivered. We receive approximately 5-10 new patients from Friends and Neighbors for every 1 patient from other types of advertising. We have found that our patients do not just read FAN once, then toss it out – they read it over and over again! The return on our investment has far exceeded our expectations. ~ Dr. Stephen Hopkins, Sonora Vein Center

Ad Sizes, Design Specs

Submit your art as a digital file in the sizes specified on rate page. We are PC-based. Native format is Adobe InDesign. We accept PDF, JPEG, EPS, TIFF, no native files, please. All images should be CMYK, 100% size at 300 dpi. All fonts should be embedded or converted to curves or outlines. Adobe Photoshop color ads should be CMYK (fine black type should not be built of all four colors, K [black] only, please).

Line art or bitmap scans should be 1200 dpi placed at 100%.

Color and grayscale scans should be 300 dpi placed at 100%. Color should be converted to CMYK. Laser or inkjet proofs are acceptable. We accept 1.4mb (3.5”) floppies, CDs or DVDs. If emailing, please do not send anything over 9mb; contact us for ftp instructions on larger files. For further information or help, contact Dave Bonnot at Columbine Designs, (209) 533-0883, columbine@goldrush.com.

For Rates: Call (209) 536-1755 or email ads@seniorfan.com